My profile
My strenghts
Strategic
leadership
Proven ability to drive innovation and lead complex initiatives in digital platform development, data intelligence and AI-driven analytics. Expertise in designing and executing advanced scalable solutions that enhance decision-making and business performance.
AI-driven
solutions
Extensive experience in leveraging large-scale consumer, market, and brand data, integrating LLM/AI to optimize data platforms, predictive modeling, and automation. Skilled in developing and deploying advanced methodologies, tools, and frameworks to drive data-informed strategies.
Cross-functional collaboration
Strong track record of leading and partnering with multidisciplinary teams, including software developers, data engineers, data scientists, intelligence analysts, and business leaders, to drive seamless execution of enterprise data solutions. Adept at stakeholder engagement, knowledge-sharing, and fostering a culture of innovation and excellence.
Recognized for
innovation
Pioneering award winning data-driven innovations that enhance business performance and operational efficiency. Proven ability to develop and implement transformative solutions, earning industry recognition, and measurable financial impact.
My work experience
Group Director Strategy Intelligence and Innovation
VML / WPP Group - Detroit, MI
Jun 2023 - Present
Generated $16M+ in incremental value through innovative intelligence offerings and advanced AI-powered tools & frameworks.
Designed, developed, and deployed VML Connekd - a proprietary consumer, market, and brand intelligence platform integrating 1st party data, WPP data, 3rd party partnerships, primary research, and AI-driven automation, creating a comprehensive single source of truth (SSoT).
Spearheaded development of custom LLM/AI agents for intelligence projects, streamlining productivity by 40% across qualitative analytics, sentiment analysis, and consumer summaries.
Established and productized managed services program equipping client teams with advanced intelligence methodologies, optimizing resource utilization while driving new revenue streams.
Leading the strategy intelligence practice delivering high-impact, data-driven insights that drive key client initiatives across national, regional, local and multicultural markets.
Designed and developed a LLM intelligence practice leveraging shifting consumer search behavior to drive new brand intelligence and content optimization opportunities.
Leading the consumer intelligence academy, an internal educational program strengthening data expertise and fostering a data-driven culture across cross-functional teams.
Director Consumer and Audience Consulting
VML / WPP Group - Detroit, MI
Feb 2022 - May 2023
Generated $6M+ incremental revenue across WPP/Ford through advanced consumer intelligence, data science managed services, and paid media activations, resulting in 53% improvement in effectiveness and 41% improvement in efficiency.
Designed, developed, and launched the next generation consumer data and intelligence platform, significantly enhancing strategic decision-making capabilities.
Co-led the platform strategy, UX design, and tools development for VML's proprietary consumer intelligence platform, resulting in improved productivity and widespread adoption.
Led the global audience consulting center of excellence, delivering strategic, data-driven consumer intelligence to WPP/Ford teams across all business units worldwide.
Developed and implemented advanced audience frameworks leveraging AI and predictive analytics to drive high-impact, data-informed go-to-market strategies.
Director Audience Consulting and Data Platform Solutions
GTB / WPP Group - London, UK - Detroit, MI
Jul 2020 - Jan 2022
Co-developed and implemented a global unified data strategy across all WPP/Ford agencies, establishing consistent data-driven insights workflows worldwide.
Chaired a global steering committee to drive adoption and optimization of audience platforms across the Americas, EMEA, and APAC, ensuring cross-regional alignment.
Led the enhancement of advanced audience and planning tools, upgrading methodologies and functionality that resulted in higher quality and more accurate audience insights.
Designed and executed a comprehensive global training program to equip regional teams with expert knowledge in platform utilization, leading to 73% increase in adoption rates.
Provided strategic support to WPP/Ford agency teams globally, delivering advanced audience insights that directly influenced market positioning and campaign performance.
EMEA Audience Director (Data and Platform Solutions)
GTB / WPP Group - London, UK
Jan 2019 - Jun 2020
Generated $9M+ media savings through multi-platform audience management & paid digital activation of Ford of Europe 1st party data-based audiences.
Co-developed and deployed the Human Intelligence Platform (HiP), a proprietary WPP consumer data platform implemented across 43 WPP/Ford markets worldwide.
Designed the Advanced Audience Framework (AAF) for WPP/Ford, a proprietary connected data approach implemented across EMEA and later adopted in Americas and APAC.
Formulated a robust EMEA region data strategy establishing guidelines for data source integration and advanced lookalike modeling that improved targeting accuracy by 37%.
Developed primary research methodologies in EMEA region that were subsequently adopted across North America, driving greater consumer insight precision.
UCP (Unified Customer Profile) Director
GTB / WPP Group - London, UK
Oct 2017 - Dec 2018
Shortlisted for prestigious 2018 UK DMA Awards in "Innovation & Efficiency in Data Use" category for operationalizing Ford of Europe’s 1st party data in paid media activations.
Pioneered Ford's first Unified Customer Profile (UCP) by integrating multiple 1st-party transactional databases with 3rd-party datasets, creating a comprehensive single customer view.
Developed and managed data science initiatives, leading a team of data scientists in advanced modeling (propensity, migration, retention, acquisition) that improved targeting and eliminated over 40% of paid media waste.
Launched interactive cross-market and cross-channel performance dashboards using Power BI, Looker, Tableau, and Google Data Studio, delivering actionable insights to senior leadership.
Optimized offline data onboarding across multiple activation platforms in key European markets, increasing match rates by 27% and improving campaign efficiency.
Founding Partner
Yield Group Consultants - Warsaw, PL - London, UK
Oct 2009 - Sep 2017
Authored IAB CEE "Guide to Content Marketing" and the first intercontinental "Native Advertising Report (US-UK-CEE)," establishing industry thought leadership.
Developed a comprehensive business model for a marketing accountability consultancy, securing partnerships with AuditStar (London) and Integration Alliance Network (Brussels).
Managed key accounts for major clients including Sharp Electronics, Deichmann, Société Générale, and Hochland, driving 19% year-over-year revenue growth.
Consulted on and deployed global marketing accountability tools, resulting in min. 20% improvement in campaign ROI measurement.
Client Engagement and Strategy Director, Operational Board Member
ZenithOptimedia - Warsaw, PL - London, UK
Nov 2002 - Sep 2009
Won Silver Effie Award for innovative use of data influencing campaign execution for Toyota Motor Europe.
Supervised strategy & planning on client media accounts of €370M+ across multiple markets in Europe.
Member of the international strategy team at ZenithOptimedia International (London), co-developing pan-European communication strategies for Toyota and Lexus.
Supervised 43 staff members across the CEE region, managing key agency clients Toyota and Lexus while ensuring consistent service excellence.
Received 16 industry awards nominations for innovative media use, cementing the agency's reputation for data-driven strategic excellence.
My key accomplishments
$6M+
Incremental value & media savings across WPP|Ford advanced consumer intelligence, data science managed services, and paid media activations.
$16M+
Incremental value delivered through advanced audience & planning frameworks and custom WPP|Ford intelligence programs.
$9M+
Media savings through multi-platform audience management & paid digital activation of Ford of Europe 1st party data-based audiences.
$370M+
Supervised strategy & planning on client media accounts across multiple markets in Europe.
Shortlisted
To prestigious 2018 DMA Award in "Innovation & Efficiency in Data Use" category (Ford of Europe), UK.
Silver Effie
Won Silver Effie for innovative use of data influencing campaign execution (Toyota Motor Europe).
16x nominated
To prestigious Media Trends Awards for innovative use of media (Toyota Motor Europe).
Authored
IAB CEE "Guide to Content Marketing" and the first intercontinental "Native Advertising Report (US-UK-CEE)".